A small introduction

About Us

“A Conscious Company is a beacon of conscious and ethical leadership where all of its stakeholders feel valued and served and its employees are driven to act in the best interests of the company.”

– Brenda Kali: CEO Conscious Companies

Let us introduce ourselves

About Conscious Companies™

The ethos of Conscious Companies is to create a socio-economic and political environment galvanised as an authentic expression of ethics and consciousness. The Conscious Companies forum of shared values is designed to affect attitudinal and behavioural change of the nation’s leadership in business, government and citizenry, providing an opportunity for leaders to influence, guide and shape thinking, behaviour, purpose and responsibility.

Through various platforms, Conscious Companies calls on the leadership of government and the business sector to initiate and deepen conversations and actions of conscious and ethical Leadership to address societal imbalances, increase productivity and efficiency, maintain transparency, accountability and apply a rule of just and fair laws.

A number of initiatives have been developed to build conscious leadership capacity to escalate the principles of morality, values and ethics, while safeguarding productivity and profit. These include the annual Conscious Companies Awards that unearth conscious, ethical leaders and their organisations who align people, planet, profit and purpose in service of all stakeholders.

The Conscious Leadership Summit garners brilliant minds from around the world to share their strategies, experiences and insights on fostering consciousness and transformation in business and society. Local and international leaders contribute to the conversation and analysis of the environment carving a way forward to shape the human experience.

Meet our CEO

Brenda Kali

Brenda Kali’s Conscious Companies was a scribble on a page in the middle of the night after she emerged from meditation. It set her on a journey that would have an impact not only on her life but on countless other organisations in her quest to build conscious leadership capacity.

An advocate of conscious ethical leadership, she had over the years set into motion a stream of consciousness that is organically changing the landscape of how business is done and the ethos of leadership. Her twenty-five year tenure as an executive saw the reputational turnaround of major companies including Sasol and Telkom. During her tenure as Group Executive in the corporate space, she had observed the workings of a group of people, who come together in daily labour to a company in exchange for security and a paycheque. This inspired her to write “Beyond Corporate Sludge” insights to create balance and harmony in the workplace.

A former member of the Board of the South African Chamber of Commerce and Industries (SACCI), she currently serves on the Board of Primeserv and Project Literacy, a 45-year-old NGO. Ethics, social impact, strategic transformation and conscious awareness has always been the quality of her leadership that advocates a values-driven socio-economic system.

Conscious Companies


An Obsession With Client Service Excellence

“At Primeserv we foster a culture of inclusiveness, teamwork and obsessive client service excellence within an environment of continuous improvement and, importantly, doing the right thing.”

The Art of Conscious Leadership

Conscious, courageous and ethical leaders have to constantly activate an inner call of sensitivity, care, compassion, temperance and tolerance in the face of external chaos.

Insights from Conscious Leadership and Ethics Summit 2019 delegates to the President

A delegation of conscious business leaders will meet with President Cyril Ramaphosa to hand over the Conscious Leadership and Ethics Report intended to activate a culture of conscious and ethical leadership in the socio-economic and political spheres.